Best Price Guarantee


What is it?

If you find a comparable GAP premium online for less, we will match the price and beat it by 20% of the difference!

In these times we understand that you need to be sure you’re getting the very best value for money. Here is our ‘Best price Guarantee’ so that you will always be confident that our price to you will always be as good or better than any of our competitors.

Our customers consistently say that we offer sound advice in a clear and concise way that enables them to understand exactly what GAP Insurance is. If you cannot find the answers on our site or would prefer to talk to us, please call 01653 916280

Do not just take our word for it, here are some comments written about us:

The unique technology we have developed to manage the whole buying and management process of your GAP policy online, means we do not have to rely on anyone else to manage any part of the process – this keeps our prices very keen. We also sell a lot of policies, hardly surprising when dealers generally sell the same cover for double or even three times more than us.


How does it work?

Q: I found a quotation for GAP Insurance online for less, what do I do?

A: please call or email the link to us with details of our competitors quote. We will need to determine that it is a like for like quote, so will need to know:

Q: Are there any GAP products excluded from the ‘Best Price Guarantee’?

A: So long as it a product we offer, this can be for cars, vans and motor bikes, we promise to beat any competitors quote by 20% of the difference.


We absolutely guarantee that you will not pay any more for your GAP Insurance from www.ala.co.uk than you would from any of our competitors online.